Built for Student-Athletes and Their Families

Powered by IMC Financial Consulting, this platform gives student-athletes and families the tools and knowledge to navigate NIL with clarity and confidence.

From contracts to long-term planning, we help athletes, parents, and organizations make informed decisions off the field.

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Understanding NIL

NIL isn’t just about getting noticed. It’s about protecting your name, your income, and your future. At Assets and Athletes, we don’t just educate. We equip.

This platform gives you the insights, tools, and playbooks to make confident decisions and take control of your financial future.

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What We Offer

We provide a range of services for athletes and their parents to navigate NIL confidently.

Workshops and On-Demand Sessions

Get real-world guidance from experts on taxes, contracts, and managing money.

Playbooks for Parents and Athletes

Designed for first-timers and seasoned families alike, these resources break down the essentials.

Secure Portal Access

Sign in to unlock curated content, event invitations, and checklists that help you stay ready.

Support for Organizations

If you work with athletes, we provide tools to help you advocate effectively and responsibly.

Make Your Next Move the Right One

The rules are changing.

With the right game plan, your student-athlete can succeed on and off the field. This is your WILL CALL moment. Step up, get informed, and take control of the NIL journey.

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Our Partners

The IMC Financial Freedom Project has partnered with schools, athletic programs, and national organizations committed to building brighter financial futures.